Red Couch Converstaions

Lenovo approached Myriad Media with clear goals on their next video series. They wanted to promote a variety of offerings they felt were underrepresented but very important differentiators in the market. The initial ask was for a 6-part video series to drive external awareness and enable internal teams of these offerings.

My role was to assist with art direction and ideation in the pre-production and pitch processes. I worked closely with the Myriad Creative Director, Producer, and Lenovo client to produce a production guide for the video series.

ROLES

Art Direction/Ideation, production guide, and couch sourcing: Elizabeth Curl

Creative Direction, Copy/Script Development and Full Production: Myriad Media

The production guide featured proposed locations, look and feel guidance, editing style, sound & score, and graphic identity to aid producers in a cohesive video execution.